TIDES is working with local and regional interests to develop and enhance the agritourism appeal – for Victoria, Vancouver Island and the Gulf Islands. Have you ever heard of agritourism? What exactly does it mean? Agritourism is where agriculture and tourism meet to provide an amazing educational experience, whether it be a tour of a farm or ranch, a festival or cheese-making class. Farmers, ranchers and wineries turn their land into a destination and open their doors to the public in order to teach more about what they do.
Agricultural tourism, or Agritourism, is a necessary means for agricultural activities and farms’ survival. By diversifying business operations, farm operators are able to ensure a more stable income. Agritourism activities can occur during times of the year that crops may not be in season, and by providing a completely separate stream of income. Studies demonstrate agritourism operations are a benefit to their surrounding communities by drawing tourists to the area. The increase in traffic and resulting economic boost is beneficial providing diversified streams of income.
TIDES works with growers, farmers, communities and rural markets in destination marketing and product development. Clients have included Sandown Centre for Regenerative Agriculture, Cascadia Seaweed and small farm stands through business planning and support services to bring product to market. TIDES has developed and delivered local food-focused events like the North Saanich Flavour Trail, Sidney Sip & Savour, You Are Where You Eat and the Sidney Summit on Habitat and Environment enhancing the knowledge and availability of local food and beverage product.